They say that in technology, being first is everything. Given the current state of the UK's highly competitive smartphone user market, we'd have to agree.
EE was the first carrier to offer 4G to its customers in the UK – a fact that irked its competitors more than a little – and now it has a user-base of around 10 million, which is steadily growing. Just to put that into perspective for you; 10 million users is roughly three million more than the entire population of the greater metropolitan London area, give or take a soul or two.
"EE pioneered 4G in the UK and we’re determined to keep the country at the forefront of innovation. We were the first to launch 4G+, and the first to introduce WiFi Calling in the UK," said Olaf Swantee, EE's CEO.
"We are bringing our 4G network coverage to where it is needed most – enhancing the quality of life of people who live in the most rural and underserved parts of the country," he added.
EE says its expects to hand triple the amount of data it does currently by 2018. It's gargantuan user-base makes EE the largest mobile network in Europe and puts it quite considerably ahead of rivals Three, Vodafone and O2, which should be music to the collective ears of BT, who recently bought EE for the princely sum of £12.5 billion.