Websites that enable internet piracy are like the hydra. You take one down, and several more pop up in its place. That's not stopping rights holders from trying and hoping this time will be different, though. Their latest tactic? Giving piracy-focussed sites 24 hours to shut down. OR ELSE.
According to Torrent Freak the Motion Pictures Association of America (MPAA), which represents six major Hollywood film studios, has been issuing the ultimatum (below) to a variety of sites. That includes torrent indexes, linking sites, as well as the places actually hosting the infringing material. At the moment it looks as though big name sites like The Pirate Bay and Kick Ass Torrents have yet to heed the warning.
Sending notices telling sites to remove any and all content that lets people access copyrighted material is fair enough, but the way the MPAA is handling it is down right weird. Not only has it failed to explain what will happen if anyone refuses to comply (not even the threat of legal action), it also demanding that promotional artwork, like posters, is taken down as well.
I can understand telling them to stop people from streaming or downloading video content, but removing promotional stuff? That sounds rather counter productive to me. I suppose the rights are owned by a studio, so the MPAA is well within its rights to tell sites to stop hosting them.
Is this tactic going to work? Maybe in a few cases, but not in the long term. Piracy is almost like a force of nature in that you have no hope of stopping it, no matter how hard you try. [Torrent Freak via Ubergizmo]