With Apple Music it's trying to kill off streaming rivals Spotify, with the Proactive Siri search features it's looking to off Google Now, and with the new Move to iOS tool, Apple's looking to squeeze the life out of the whole Android platform. Apple was certainly looking for a fight during last night's WWDC keynote.
The newly unveiled iOS 9 will come with the Move to iOS app, which will wirelessly transfer data from an Android device to an iPhone or iPad. Though Apple hasn't gone into specifics on its iOS 9 preview page, I'm assuming from the pictures that this will be a second Android Play Store app (the first being Apple Music), allowing the wireless transfer to take place.
According to Apple, the tool can transfer "contacts, message history, camera photos and videos, web bookmarks, mail accounts, calendars, wallpaper, and DRM-free songs and books," as well as marking free apps already downloaded on your Android device as suggested wishlist entries when you eventually open up the App Store on your iOS device. No word on release yet, but with iOS 9's public beta access kicking off in July, keep an eye out for its roll out then. [Apple]