New Apple TV Service Won't be Ready for WWDC 2015

By Gerald Lynch on at

When Apple's annual Worldwide Developers Conference kicks off next week, we'll likely see a new Beats-powered streaming service launch, updates to iOS and OS X and even maybe an Apple TV box with a touch-sensitive remote. What's looking unlikely to launch now however is the long-rumoured Apple TV subscription service.

According to ReCode, Apple had intended to show off a glitzy new service as part of its summer showcase, but has had to pull the plug at the eleventh hour in order to wrestle out licensing details. Yep, as if there was ever any doubt, it's money holding up proceedings.

Broadcasters are still trying to squeeze a few more pennies out of uber-rich Apple in order for the iPhone company to stream their wares, but even US giants of traditional broadcasting CBS have recently revealed that they will likely eventually sign up with Apple to join the service. The blame too can't be solely put on the broadcasters -- apparently the Cupertino tech titans are still ironing out issues with their own software that is currently resulting in unsatisfactory delivery of local TV shows via the web.

And it's this local TV integration that would set Apple apart from its main competitors Sling, or even PlayStation Vue in the states (the market Apple is obviously most keen to crack). According to the Wall Street Journal, Apple is looking to bundle around 25 channels together for a monthly fee between $30 or $40, around £25. But it's now looking as though the launch date could slide as far back as into 2016. As for a launch of a comparable UK service, don't be surprised if that's sitting even further away into the future. [ReCode]