Samsung, the Natural History Museum and the planet's biggest wildlife enthusiast have come together to make sitting in a room with a screen stuck on your face appear glamorous and educational, launching the David Attenborough's First Life VR playset to thrill visitors to the NHM.
The 3D CG-fest sees some of the planet's earliest species recreated in look-around format for your amazement, as wearers of the installed Samsung's Gear VR headsets get to whizz around dramatic recreations of the worm-like Hallucigenia insecty-looking thing from the Cambrian period of development, plus several of the other ancient sea creatures that flopped cluelessly about in the soupy oceans of creation some 500 million years ago.
Sir Michael Dixon, director of the Natural History Museum, said: "We're always looking for new ways to challenge the way people think about the natural world -- its past, present and future. We know virtual reality can transport us to impossible places, and this is a compelling example of where technology can really change the way we experience museums and their collections."
Plus Samsung probably agreed to pay for it all, we'd imagine. The museum says attendees have to be over the age of 13 to use the Gear VR exhibit, and it's bookable right now. [Natural History Museum]