For many parents, Netflix is a saviour. Complete with special kids mode, it has hundreds of hours of suitable TV to distract offspring, providing blessed relief for at least a few short minutes.
But now Sky wants a piece of this action, having just announced plans to launch a specialist kids app for tablets (noting that one third of 8-11 year olds now have a tablet), and also increasing the number of kids shows available on demand. Sky says that:
"At the heart of the app’s design will be the creation of an intuitive and playful experience that empowers children to discover programmes themselves but also provides parents with peace of mind. It will include options to filter what their child views, limits usage including a ‘bedtime’ setting as well as the ability to understand what their child has been watching."
Apparently the Sky on-demand library is set to increase from 700 to 4000 episodes of popular kids shows, including the likes of Peppa Pig, Adventure Time and Scooby Doo. This will combine programming from all of the major kids providers, including Cartoon Network, Disney Channel, Nickelodeon and CITV.
As part of the push, Sky is also planning to recreate a Head of Kids Content to manage the new app, which looks set to launch in early 2016.