Amazon has today set its Amazon Prime Music service loose in the UK, after launching in the US back in June. Though a music streaming service similar to Spotify and Apple Music, it's taking a slightly different approach to its established rivals.
Whereas Apple Music and Spotify, each with a catalogue of over 30 million tracks, aim to be comprehensive in what's offered by their libraries, Amazon is targeting value. It has a mere one million tracks on its service, but is bundling it in for free as part of its £79 per year Amazon Prime deal. With Amazon Prime also offering movie and TV streaming options, e-Book lending, photo hosting and next-day delivery on items bought through its online shop, Amazon is hoping the "value added" extras will be enough to lure those unwilling to spend £120 a year annually on the rival music services.
As with Spotify and Apple Music, Prime Music will be available for both iOS and Android customers, with browser-based options available too. Playlists can be downloaded for offline playback, with Amazon hoping its relatively small catalogue will be bolstered by targeted auto-generated playlist suggestions, using user information gleaned from previous Amazon store MP3 or CD purchases. [Amazon]