Have you noticed more videos on your Facebook news feed than you used to get? It isn't just that people are uploading more videos, but because Facebook is very consciously making a big play in video - and rather successful it is too, to the point where it is worrying YouTube a little.
But video isn't everything - and it is clear that Facebook founder and CEO Mark Zuckerberg is clearly thinking bigger. He's thinking about virtual reality.
Last night Facebook released its earnings results - announcing it has made $4.04bn in Q2 of this year... which is impressive. But what was more interesting was Zuck's comments in which, according to Variety, he said that "Immersive 3D content is the obvious next thing after video".
This perhaps isn't too surprising given that Facebook bought Oculus Rift for $2bn, but it does underline the perceived importance of VR to Facebook's core business, despite everyone asking "WTF?" around the time of acquisition last year. Earlier this month in a Facebook Q&A Zuckerberg outlined his thinking on the future of communications, again pointing at VR.
Facebook's earnings report also shed light on other trends in technology. Of Facebook's 968m active users apparently 844m access Facebook every day from a mobile device rather than a computer - and now 76% of Facebook's advertising revenue comes from mobile, up from 62% a year ago. We're just waiting for the VR adverts to begin. [Variety]