Microsoft Rebrands Xbox Music as Groove Without Making it Much Better

By Mario Aguilar on at

Just call Xbox Music “Groove” now. Groovy, man

Over the years, Xbox Music has been a decent service, but it lacks the showiness and hype of immensely popular products like Spotify, and more recently, Apple Music. In an effort to distance itself from a brand that doesn’t scream “music”, Microsoft is renaming the product Groove. Admittedly, it’s a pretty good name, particularly when compared to Xbox Video, which will be getting the infinitely more boring title 'Movies & TV'.

Besides a new interface that Microsoft claims will be magically easy to use, the new app is getting OneDrive integration that mimics some of the storage-locker options offered by Google Play Music and Apple Music. If you’re a subscriber, you’ll be able to upload your music to Microsoft’s cloud storage and then access it alongside the Groove streaming music catalogue across desktop, mobile, and yes, your Xbox. Though it’s not exactly new to the world of streaming music, it’s definitely a nice addition for people who are customers.

The pricing seems pretty on point too: you can either pay $10 per month or $100 per year, thus saving $20 by going yearly. UK pricing hasn't been announced, though it is likely the figures will be around the same mark in GBP, so potentially £10 per month and £100 per year; Xbox Music was priced at £8.99 per month, so there's a possibility that it will stay at that price.

We’re told that most of the big changes lie ahead. Let’s hope so. Spotify isn't slowing down anytime soon, and the new Apple Music Goliath is looking rather imposing.