Nike Pays Fuelband Owners to Stop Whinging About Minor Stuff Like Accuracy

By Gary Cutlack on at

Nike and Apple have managed to bring the embarrassing Nike+ Fuelband court case to an end. The sport and tech giants have agreed to pay compensation to buyers of the Fuelband that were unhappy with the device's accuracy, but aren't actually admitting they did anything wrong -- lest the activity tracker web of lies crumble.

The money is being paid to buyers who bought their Fuelbands between January 2012 and June 2015. It's to stop a class action case in its tracks, one put together by owners aggrieved that the activity tracker was easily fooled by the wrong kind of movement and was guilty of generating data that was, at best, not much more than the guesswork of a clueless algorithm.

The original complaint accused Nike and subsequent owner Apple of "false advertising" in selling the Fuelband as an activity tracker, claiming it didn't have the guts or brains to accurately count steps or calculate calories burned. Buyers are being given either $15 (£10) in cash payments or a $25 (£16) gift card to buy another one of the things with and see if they work any better nowadays.

You can laugh at legally enforced corporate admission of failure over at [Business Insider]