In another piece of evidence for the overwhelming argument for me to never leave my sofa, Xiaomi announced that it’s going to partner up with Uber to hand-deliver smartphones. Yep, this sofa is real comfortable.
One full day before the Xiaomi Mi Note is available online (July 27th), you’ll be able to tap a “Xiaomi” icon within the Uber app, and just like hailing an Uber, a orange-coloured Xiaomi car will deliver the phone to your door within minutes. Right now the partnership is limited to Southeast Asia, where Xiaomi reigns supreme, but it’s undeniable we see a glimmer of our future in this marketing stunt. Three already offers same-day delivery, and Amazon is testing it's own Uber-esque delivery service. In our one-click-buy-it-now-and-deliver-it-now future, it looks like Uber will be right at the centre.