Residents of Birmingham can now receive their Amazon orders within one hour of ordering as the company's "Prime Now" service has expanded to Britain's second largest city.
The service, which requires users to have a £79/year Amazon Prime subscription promises to deliver orders from a selection of around 10,000 items within an hour for an additional £6.99. Which could be ideal if you need something, and you need it quickly. Orders can only be completed using the Amazon Prime Now app, which will also show you your delivery's progress on a map.
Prime Now launched to select areas of London at the end of June - and according to TrustedReviews is now available across Birmingham as well in select postcodes in Tamworth, Lichfield and Cannock, with goods shipped from Amazon's Erdington headquarters. Amazon says that the plan is to introduce the service to other cities by the end of the year.
Anecdotally (ie: this happened to me), despite being out of the initial London area when the service launched, the Prime Now website is now reporting that it can deliver within two hours. This perhaps suggests that Amazon has widened the net in its original London catchment area a little too. [TrustedReviews]