This morning, Ashley Madison’s parent company Avid Life Media released a statement indicating it plans to keep operating as if nothing is wrong, despite being embroiled in a giant scandal over losing loads of user data to hackers.
“This past week alone, hundreds of thousands of new users signed up for the Ashley Madison platform – including 87,596 women,” the company said. About that...
This claim is audacious, given that last week, a Gizmodo investigation revealed that an overwhelming majority of the female accounts on the service never used. A follow up report we published noted that there was a pretty good chance large amount of the female activity on the site was just fembots.
The company’s statement does state a couple of truths. “We have customers in nearly every zip code in the United States, as well as users in more than 50 countries around the world.” (This fact was reported in a story by Gawker.com last week.) The company also cites figures which indicate it ran a very healthy business:
The Ashley Madison app is the 14th highest grossing app1 in the USA social networking category in the Apple App Store. Approximately 70 percent of our revenue on any given day is from members making repeat purchases. We think that shows happy customers on a consistent basis.
Yes, as we know, many men subscribed to the service for long periods of time in hopes of finding a partner for infidelity. To this day, we still haven’t heard too much about the people who actually managed to get any using the service.
Full statement below:
STATEMENT FROM AVID LIFE MEDIA, MONDAY, AUGUST 31, 2015
Toronto, ON, August 31 2015 – Recent media reports predicting the imminent demise of Ashley Madison are greatly exaggerated. The company continues its day-to-day operations even as it deals with the theft of its private data by criminal hackers. Despite having our business and customers attacked, we are growing. This past week alone, hundreds of thousands of new users signed up for the Ashley Madison platform – including 87,596 women.
Some journalists have turned the focus of the criminal act against Ashley Madison inside out, attacking us instead of the hackers. Last week, a reporter who claimed to analyse the stolen data made incorrect assumptions about the meaning of fields contained in the leaked data. This reporter concluded that the number of active female members on Ashley Madison could be calculated based on those assumptions. That conclusion was wrong.
Last week alone, women sent more than 2.8 million messages within our platform. Furthermore, in the first half of this year the ratio of male members who paid to communicate with women on our service versus the number of female members who actively used their account (female members are not required to pay to communicate with men on Ashley Madison) was 1.2 to 1. These numbers are the main reason that Ashley Madison is the number one service for people seeking discrete relationships.
We have customers in nearly every zip code in the United States, as well as users in more than 50 countries around the world. The Ashley Madison app is the 14th highest grossing app1 in the USA social networking category in the Apple App Store. Approximately 70 per cent of our revenue on any given day is from members making repeat purchases. We think that shows happy customers on a consistent basis.
Ashley Madison is the number one service for real people seeking discreet encounters. We invite everyone to visit our website or our app and make up their own mind.