Quick, go to Amazon and spend some money! The retailer has announced that for today only it is offering £10 off of any retail order over £50 when used in conjunction with the discount code "BIGTHANKS" at checkout.
The reason for this apparent generosity? Amazon says that it is pleased to have been voted the #1 retailer in the "Meaningful Brands" survey of 20,000 people.
“Our Meaningful Brands research measures the quality of benefits that brands bring to people’s lives and links those to business outcomes,” said Natasha Murray, Managing Director, Havas Media UK. “Our 2015 study shows Amazon to be the most meaningful brand in the UK driven not only by solid delivery on product and service attributes, but strong performance against personal and collective wellbeing attributes."
Other top performers in the survey includes Marks & Spencer, John Lewis, Aldi, Sainsbury's, Boots, Lidl, ASDA, Tesco and Morrisons. [Amazon]