Meme-Inspired Clothing is Everything That's Wrong With the World

By Kate Knibbs on at

Do you wish your outfits looked like Tumblr diarrhoea’d on a web-cached version of eBay from 1995? We’ve got the hot new look for you!

New York Magazine profiled young entrepreneurs running Shop Jeen, an online retailer that sells internet-themed clothes, and I’m not sure if it’s meant as a glowing profile or if it’s expressly designed to disturb people.

Run by 23-year-old CEO Erin Yogasundram, whose second-in-command is her 26-year-old best friend/creative director Amelia Muqbel, Shop Jeen is like a nascent, next-generation version of Nasty Gal: independently created by a young woman, focused on selling “edgy” looks online, initially bare-bones operation.

Meme-Inspired Clothing Is Annoying as Hell

I imagine Shop Jeen is goldmine for investigative reporters trying to figure out how to go undercover at an all-ages Diplo show.

Meme-Inspired Clothing Is Annoying as Hell

It’s badass that two women in their early 20s are establishing a successful retail business, even if it’s a retail business selling horrible scene-kid flotsam. That said, I don’t know if it was deliberate or not, but the interview reads like a demented Bret Easton Ellis story about two young, beautiful, meme-lovin’ sociopaths. Namely:

“Is there anything else we should know about you?” Erin asks flatly.

“I eat Chipotle, like, every day.”

Erin and Amelia nod approvingly.

Or:

“I think that the angle for the story is how I’m this emotional 23-year-old girl, yet I have to combat these crazy 50-year-old-CEO work problems,” Erin tells me while lighting up an American Spirit. She takes a puff and exhales dramatically out of one side of her mouth, kind of like a child pretending to smoke a breadstick. “I just started smoking a few weeks ago,” she says. “It’s been stressful.”

You should read the entire feature on these SELF-PROCLAIMED “hype-beast hipsters” at New York Mag, especially if you want to feel like Abe Simpson. [NYMag]

ALSO! You should also please, please, please take a photo and send it to me immediately if you see this hot number in the wild:

Meme-Inspired Clothing Is Annoying as Hell