Apple thinks it’s figured out the future of TV, but it’s not apps. A few random clicks through YouTube reveals the real media goldmine waiting to be tapped: cats. But why pay for a monthly streaming service when this TV-shaped scratching post provides hours of real-life entertainment?
You don’t need to connect it to your Wi-Fi, you don’t need to remember a password, you don’t even need to plug this £13 cardboard TV in. You just plop it on the floor and eventually your cat will get the idea and wander inside.
A hole in the middle of the faux screen provides a glimpse into what’s going on inside, and occasionally your cat might even make a cameo appearance by popping its head through. “Oh look! It’s that cat from What’s Shredding My Sofa and Where’s That Smell Coming From?” [Japan Trend Shop]
This article originally appeared on Toyland, Gizmodo's toys and collectibles blog