Amazon UK Tests Selling Ice Cream and Pizzas via Prime Now

By Gary Cutlack on at

Amazon's testing some new food delivery options for a small number of those who live within the reaches of its Prime Now one-hour special service, adding a few frozen and chilled lines to its virtually instant shopping selections.

Amazon's been happily selling store room foodstuffs and biscuits in bulk for many years, but it's this addition of frozen and chilled lines that's an interesting new development as it presumably tests the water ahead of a UK launch of the Amazon Fresh -- the full grocery delivery service that's available in some dense US population clusters.

At the moment, buyers are allowed to buy around 60 or so fresh and frozen things in this miniature test run, with shoppers with access to Prime Now in parts of Birmingham able to avoid trudging to Aldi for their frozen pizza specials and have a man in a van deliver them straight to their door. Fish fingers and Ben & Jerry’s ice-cream are some of the exciting things on offer to those currently inside the test zone.

The service is expected to launch in certain London post codes next month too, and if people like having a man deliver them 128 frozen fish fingers -- and who wouldn't? -- it could speed the arrival of a full Amazon Fresh line in the UK. In short, sell those Tesco shares. They're never going back up. [Retail Week]