Apple Music has "homework to be done" according to one Apple executive, admitting that the service as it currently stands is a bit crap.
Speaking to the Guardian Oliver Schusser who is VP of iTunes International said "There’s a lot of work going into making the product better. Our focus is on editorial and playlists, and obviously we have teams all around the world working on that, but we’re also adding features and cleaning up certain things".
"Apple Music Connect is growing big-time with more and more artists connecting to their fans, but we still have a bit of homework to be done for the rest of the year."
As the Graun notes, since the service launched at the end of June it has come in for criticism for a poor user interface, bugs and lacking functionality compared to arch-rival Spotify.
"The product is always our priority, and we are getting a lot of feedback. Remember, this was a very big launch in 110 markets instantly, so we get a ton of feedback. We’re obviously trying to make it better every day.", he apparently said.
The admission comes at a crunch time for Apple Music. Though 11m people have tried the service so far, no one has actually paid for it yet. The first subscription payments will go out in September following the three month free trial - assuming that everyone doesn't cancel first. Apparently 48% of people who have tried it have already stopped using it. Apple has been similarly cagey over listening figures for its Beats 1 radio station.