It turns out that - shock - the iPhone 6S and 6S Plus are really popular.
In just the three days since going on sale last Friday, the new phones have apparently sold over 13m units, which Apple says is a new record.
“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” said Tim Cook, Apple’s CEO in a made-up quote for the press release. Sadly Apple hasn't supplied any comparable figures, such as the number of iPhone 6 or iPhone 5S sold in the same period to offer any context.
A little digging, however, reveals that this compares to 10m iPhone 6 and 6 Plus sold last year, 9m iPhone 5S and 5C sold in 2013, 5m iPhone 5 sold in 2012 and 4m iPhone 4S were sold in 2011. So the leap from 6 to 6S shows that - if anything - demand for new iPhones is increasing. Crikey.
As of yet, the 6S/6S Plus has yet to complete a full global rollout - with more countries only getting the phone during a staggered release next month. Apple says that 130 countries will be able to buy the phone by the end of the year.