Earlier we reported the rumours that Apple was planning a move into original content but we think there's one major revelation that is worth flagging up on its own: The company apparently tried to sign Jeremy Clarkson, James May and Richard Hammond making an "unprecedented bid".
The three had spent the summer shopping themselves around all of the major broadcasters before Amazon snapped the trio up for its Prime Instant Video platform, and took veteran Top Gear producer Andy Wilman along for the ride too.
But if Apple's Tim Cook had managed to outbid Amazon CEO Jeff Bezos, then it would have been huge news, as Apple has so far resisted the lure of original TV content, and seeing it wade into the arena alongside Netflix, Amazon, Hulu, and even the likes of Yahoo (not to mention the traditional broadcasters) would have made for interesting viewing both on and off screen. The closest Apple has come until now has been with the launch of its Beats 1 vanity radio station.
Meanwhile, it has at least still worked out well for Clarkson et al, who are being handed a rumoured budget of £160m budget for 36 episodes of the new show.