Former Xbox boss Robbie Bach -- who handled the launches of the original machine and the Xbox 360 -- has a book to sell. Hence he's giving out interviews to promote Xbox Revisited, coming out with classic lines such as "In 2001, I was barely capable of managing myself. In 2004, I was actually capable of managing the Xbox business."
He also addresses his time at Microsoft during the launch of the first Xbox, admitting that the console wasn't much of a winner in financial terms to begin with. Back explained: "The original Xbox lost, depending on who is doing the accounting, somewhere between $5 billion and $7 billion. I think of that as an investment, and everybody ultimately can think of that as an investment, because we know the end of this story."
The end being an Xbox 360 that did very well, plus another Xbox that's... probably doing OK. And as an outsider now, he's still positive about Xbox One's chances of success, adding: "I think Xbox One has put almost all of that [launch PR crises] behind itself. They’ve got a great holiday lineup. They’re gaining share and volume. The amazing thing is the console market is bigger now than it’s ever been before. Both companies are selling more units."
As for whether we'll see a PlayStation5 and another Xbox to fight it, Bach is fairly convinced we will, saying: "I think there will be another generation. What the console looks like is a very interesting question," he adds, guessing that if and when the next generation of home console arrives it probably won't have a physical media option.
But then again, he also says that the aborted and disastrous Kin smartphone idea came with what "may have been the best business plan I saw in my 22 years at Microsoft," so what does he really know about anything? [Geekwire]