A new mobile network has today launched in the UK which is offering free calls and data to its users. Yes, really.
According to TechCrunch FreedomPop, as the new service is called, works on a freemium business model, providing the basic service for free in the hope that you will then splash out and buy top-ups on your data and call allowance later.
This makes it closer to the likes of CandyCrush than the pricing model of its rivals.
The "Basic" service will give you 200 voice minutes, 200 texts and 200mb of data for free every month. Any data on top of that comes in at 1.5 pence per megabyte. So if you use 1GB of data over all in a month, it will cost you £12.
The company is obviously hoping to encourage customers on to the Premium tiers, which at £8.99/month will get you 1000 voice minutes, 1000 texts and 1GB of data. Or for £11.99/month you'll get unlimited calls and texts, and 2GB of data.
All tiers come with free "Premium Voice", which is what the company is calling its wifi calling offering - though it is unclear whether to use it you'll simply need to use the wifi calling feature that most modern phones have built in, or if you'll need to use a special app.
Similar to the likes of Tesco mobile, FreedomPop doesn't own its own transmitters and stuff - it is a Mobile Virtual Network Operator (MVNO), and in this case is piggybacking on the Three network.