Google recently changed its logo a little. Now they’ve changed it a lot. And it’s actually a heck of a lot better, too. I kinda love it.
The idea here is that Google doesn’t need as much of logo anymore as it needs a constantly morphing identity that can quickly resonate across media, from smartwatches to apps to browsers. So yes, the typeface is changing (and not a moment too soon), but there are also some new elements, some of which can be animated:
Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
Co.Design got the scoop on the logo’s first major redesign in 16 years, which includes a new custom typeface called Product Sans. Yes, Google is going sans serif (RIP serif) but it’s for functionality, not just looks:
Now, Google has updated the logo with a sans-serif typeface (think Helvetica) that’s actually Google’s own creation. Called Product Sans, we got a first peek of it in the company’s Alphabet logo, and at a glance, it undoubtedly looks more modern than the old alternative. But sans-serif typefaces are popular on these days for another reason than some attempt at dot com cool: their streamlined glyphs shrink down to tiny sizes with more legibility than the more ornamental serif lettering. And so Google has created a logo that can read as well on a 2.5-inch Android Wear watch face as it does your 50-inch TV playing Chromecast.