Transport for London (TfL) has announced that it has done a deal with ITV to display scores and news from the Rugby World Cup in 180 tube and DLR stations on digital information boards and train departure boards.
The Rugby World Cup kicks off on Thursday and is actually being hosted in England.
The new deal will score TfL an extra £160,000 in revenue and will help the organisation TRY* to raise £3.4bn in "non-fare revenue" (ie: mostly advertising) by 2020/21.
(*This is a brilliant Rugby pun.)
The service was announced at Southwark Tube Station by Women’s Rugby World Cup 2014 winner Maggie Alphonsi, who will be appearing as a pundit on ITV during its coverage of the tournament.
This isn't actually the first time TfL has done something like this - it did the same for the World Cup last year, and took a similar photo also at Southwark Tube Station (helpfully TfL headquarters is just across the road).
The inaugural match will see England take on the mighty Fiji at Twickenham, and will be broadcast live on ITV. Updates will display all the way through the tournament until the final on the 31st October.