Luxury clothing brand Ted Baker has announced a new partnership with bike manufacturers Quella to create a range of stylish road bikes.
The company describes the bikes as a "thoroughly modern take on an Italian classic" - with Quella providing the engineering know-how and Ted the design. The bikes will be available only as made-to-order products, and the steel frames will be finished with copper plating. The saddles use Brooks England leather and bar tape.
Tech-wise, the bikes are geared for performance, sporting "top-end" Campagnolo Athena 11-speed groupsets and traditional Dia Compe 610 Centre Pull brakes.
The bikes will be available from this month, available in three colours (blue, green and red), and will set you back £1995 if you want to pick one up. They will be available online at the Quella website, or at the new Ted Baker and Moore store on Commercial Street in trendy East London.