"It’s a disappointingly shallow take on a fascinating period of time and leaves us sorely uninformed, as if we’ve skim-read a pamphlet. The legend might live on but Legend certainly won’t."
Those are the concluding thoughts of Guardian film critic Benjamin Lee in his review of Tom Hardy's new biopic of the Kray twins, in which he plays both Ronnie and Reggie. But you wouldn't know that he disliked the film judging by the poster.
Incredible way of making my two star review seem like I didn't hate the film pic.twitter.com/zvOyIxHQ3h
— Benjamin Lee (@benfraserlee) September 8, 2015
Lee himself spotted that his two-star review of the film had been given a prominent position on the poster. This is pretty unusual, as who would want to boast their film only got two stars? But the marketing people did something super clever, and hid the poor rating in plain site - using the heads of the star to obscure the place where the missing stars would be.
To be fair to the film, which also stars Emily Browning, David Thewlis and Christopher Eccleston, Lee's review is perhaps slightly more critical than others: The film has a 72% rating by critics on Rotten Tomatoes. But still, you have to admire the marketing team here.