Back in 2011, the Nike Air Mag, the shoes that Marty McFly wore in Back to the Future II, were released to a ravenous fan base. There was only one problem, unlike the shoes seen in the movie, Nike’s Air Mags didn’t have power laces. Nike promised they would come 2015, and, to mark so-called "Back to the Future Day", the company delivered.
The new Nike Air Mags look almost exactly the same as the shoes Nike released back in 2011, but it’s always what’s on the inside that counts, and this time around there’s now a hidden powered mechanism that automatically cinches the sneaker’s laces tight once you’ve inserted your feet. There’s apparently a manual option too, for when the batteries run down, but that doesn’t seem very futuristic.
October 21, 2015, the date that Doc, Marty, and Jennifer travel to in Back to the Future II, Nike delivered the first pair of the new Air Mags to Michael J. Fox, who was kind enough to make the rest of the world impossibly jealous by posting footage of the new sneakers in action. If that doesn’t give you feelings, you’re probably a robot.
— michaeljfox.org (@MichaelJFoxOrg) October 21, 2015
Like with the 2011 versions of the Air Mags, come 2016 the power lace versions will only be available in limited quantities through an auction with all the proceeds going to the Michael J. Fox Foundation for Parkinson’s Research.
So if you thought the original versions were expensive, you’re probably going to have decide between sending your kids to uni, or bidding on a pair of the new Air Mags. If they’ve seen Back to the Future II, however, they’ll totally understand why they’re not getting a higher education.