EE Really Needs to Improve its Customer Service

By Aatif Sulleyman on at

EE has the dubious honour of being crowned the worst online shop in the UK. Which? gave the mobile operator’s site a score of 58 per cent, criticising it for lacking information and being tough to navigate, after receiving feedback from 10,505 members of the public back in the summer, when everything was better. Ratings were based on a number of key factors, including price, layout and deliveries.

EE's obviously been left a little red-faced, and will surely put some effort into improving its online services. The news comes just a few months after EE was fined £1 million for its terrible customer service“We always aim to offer the best products and services for customers visiting our stores, calling in or shopping online, so we’re disappointed by these results," said an EE spokesperson, valiantly trying to block out the Three, Vodafone and O2 spokespeople dancing around in front of her.

Which? stressed the importance of websites, as online shopping is growing more and more popular, thanks to convenience, choice and value. A healthy number of typical go-to sites for tech-lovers, such as Amazon, Ebuyer and John Lewis, all came in the top 10, with and (what?) sharing number one spot.

Image credit: Andy kirby via Flickr