We all hate skid marks. Anyone who claims otherwise needs to take a long, hard look at themselves. The Kickstarter project of my dreams has just gone live, and it's shit-hot.
LooBlade is the brainchild of Spyglass Innovations and is, quite simply, a revamped toilet brush. The name might be terrifying, but bear with me. Rather than using bristles to scrape away the cakey former contents of your bowels, it features a contoured silicon head that Spyglass claims is both hydrophobic and anti-microbial, killing 99.9 per cent of filthy loo germs.
Demonstrations show LooBlade to be a far more sensible take on the toilet brush. Its head dries quickly, reducing the chance of spilling shit-water on your toilet seat and floor, the contours don't clog up easily, and its special shape makes it perfect for cleaning under your toilet rim. Tick, tick, tick.
You can also use it to clear blockages, you don't need to use bleach to disinfect it, and each LooBlade comes with a three-year guarantee. Better still, it comes in a trio of colour options: snow white, aqua blue and space grey.
"As with many inventions, the key question that led to LooBlade was, 'Surely there must be a better way?'" reads the LooBlade Kickstarter page. "The core, patented technology in LooBlade was born out of the observation that using a brush to clean smooth surfaces and shift matter is inefficient and not fit for purpose."
LooBlade has 28 days to reach its £20,000 funding goal, and 50p from every unit flogged on Kickstarter will be donated to Water Aid.
Of course, it isn't the only company to wage war on faecal matter. Dyson's also on the case.