If you can't beat 'em, join em, as the old adage goes. And, when it comes to selling PC games, there's not much point in GAME competing with the heavily-discounted Steam store from Valve, which has pretty much sewn up PC game retail with its download shop.
Offering an olive branch of sorts, GAME's brick-and-mortar stores are to host a dedicated section for Valve's Steam hardware products, which launch on November 10th. This includes a range of Steam machines from various manufacturers, the Steam Controller (£39.99) and Steam Link (also £39.99). GAME will be the exclusive non-digital retailer for the hardware, having sold Steam pre-paid gift cards for the last three years.