In a move that should surprise exactly no one, Twitter’s board has named company co-founder Jack Dorsey the permanent CEO of Twitter. He has served as interim CEO after Dick Costello got the boot back in June.
Dorsey is faced with the problem of trying to grow Twitter’s slow if not exactly stagnant user base. Back in June, the company had 316 million monthly active users, which is not nothing, but represented growth of only 8 million MAUs quarter-over-quarter, and growth of only 15 per cent year-over-year. Meanwhile social media mammoth Facebook recently announced that it had recorded 1 billion unique users in a single day. Slow user growth indicates that the company’s potential fortunes might not be as significant as once predicted.
What does this mean if you're amongst the very small subset of internet users who use Twitter every day? Expect some pretty aggressive attempts to monetise your usage, many of which will interrupt the flow of what made Twitter interesting to begin with. Note that Dorsey is also the CEO of Square, a service that exits soley as a means of exchanging money more efficiently.
Over the last few years the company has been slowly undermining the simplicity that made Twitter fun and useful in the first place. Many more changes are afoot, and they’ll be even more noticeable than the(very annoying) hashflags.
The company is reportedly getting ready to ditch its 140-character limit for tweets, which it’s been in the process of doing for a while. And more recenly, Twitter took a step towards bringing even more buy buttons right to tweets.
As Twitter gets more annoying, it runs the risk of alienating those core users. But business is business, and if you ain’t growing your users, you gotta figure out how to siphon more cash out of the users you do have. It’s a delicate problem. Be a good shepherd Mr. Dorsey.