Candy Crush Creators Gobbled up for £4bn, as Console Gamers Want to Appeal to More Women

By Aatif Sulleyman on at

King Digital Entertainment is being purchased for $5.9bn (£3.8bn), because some other games companies don’t know how to appeal to female gamers. US firm Activision Blizzard, which is behind Call of Duty (real lads call it COD) and geek-friendly World of Warcraft – both immensely popular, I must add – has decided to splash the cash in order to appeal to an even larger demographic.

Bobby Kotick, the head of Activision Blizzard, has admitted that King's high proportion of female players was a key factor in the acquisition, though the fact that its games simply require a smartphone, and no console, was also important. King is behind Candy Crush Saga, the ridiculously popular puzzle game (especially amongst commuters) that I’ve personally struggled to get into.

In 2014, Conservative MP Nigel Mills was caught having a bash during a committee meeting, and earlier this year, a 29-year-old man ruptured a tendon in his thumb because he was swiping so much. No joke.

Image credit: Soosyo via Flickr