Black Friday is a day where supermarkets and retail chains do their damnedest to make you swarm through the doors to spend money on stuff you don't need. But no matter what retailers did, their tactics have got nothing on Cards Against Humanity.
The creators of the popular controversial/smutty card game suspended regular sales of their cards in favour of a $5 Black Friday sale. What do you get for handing over that $5/£3.30? Absolutely nothing. Literally nothing. No cards, no expansion packs, not even a box of literal bull shit.
It's just like donating to a Kickstarter campaign, just without the crushing disappointment a couple of years down the line.
This is what the official website has to say:
If I give you $5, will I actually get anything in exchange?
We’re so glad you asked! No.
Why are you selling nothing?
On Black Friday, everybody is selling something. We’re the only company to offer the superior Black Friday experience of buying nothing.
But really, I’ll get something, right?
No, we’re not even taking your shipping address. All we have to offer is nothing.
But I need to buy your game right now.
Sometimes buying nothing is better than buying Cards Against Humanity. This is one of those times.
If I give you $5, what are you going to do with the money?
That’s for us to know and you to find out. We’ll make the announcement soon.
Why would anyone just give you $5?
Because the greatest Black Friday gift of all is buying nothing. We’re offering that for the rock-bottom price of $5. How can you afford NOT to seize this incredible opportunity?
Amazingly people actual gave them the $5, and at the time of writing they've managed to collect over $65,000 (£43,233). Why? Who knows. Maybe they think there's some sort of reward in it for them once Black Friday is over. Or maybe they just want to be in on the joke like this person:
Our customer service team is on fire today pic.twitter.com/jZDgHM24Sc
— Max Temkin (@MaxTemkin) November 27, 2015
[Update] Cards Against Humanity has revealed what they will be doing with the $71,145/£47,331 they raised during its Black Friday sale. 1,199 people donated, with one kind person offering $100. As it turns out, CAH won't be doing anything special, instead it'll be keeping the lot and splitting it out amongst its employees.
There is also breakdown of what each person spent it on, ranging from donations to charities, Christmas gifts, gadgets, booze, and student loan repayments. But there's always one person who breaks the trend, buying a 24-carat gold vibrator.