Google’s reportedly considering taking a leap into the smartphone market with its very own handset hardware. The company's already huge in the mobile game, of course, thanks to Android and its Nexus line of devices, though it’s yet to actually build a phone, instead relying on the likes of LG, Huawei and Motorola for hardware.
The move is currently up for debate at Google-cum-Alphabet, as the company decides upon how next to take Android forward as it transitions in its new form.
It would be a brave step to take, as Google runs the risk of upsetting its Android partners if it does indeed decide to muscle in on their territory. It also seems like a major change of direction for the company, considering that Google got rid of a hell of a lot of manufacturing expertise when it sold Motorola to Lenovo over a year ago.
On the other hand, Google’s surely kept a close eye on Microsoft's own forays into the hardware space and seen the levels of interest its rival has drummed up with the Surface Book and Surface Pro 4. A Google phone would surely create similar levels of excitement. [Information]
Image credit: Clive Darra via Flickr