Printed Lad Bibles FHM and Zoo Axed by Publisher

By Gary Cutlack on at

Bauer Media Group has made the shock announcement that legacy "lad" magazines FHM and Zoo are to cease publication, with the print -- and even corresponding online -- versions of both titles to come to an end this year.

FHM referenced the news on its UK website, saying: "Unfortunately it’s true and it has been announced today the intention to suspend publication of FHM. Thank you for all your support, we will keep you updated with developments over the coming weeks."

Zoo also managed to write something serious and not about the upstanding tits of a woman from the fringes of satellite television, saying: "We've loved every minute of the near 12 years and 600-plus issues we've shared with you and would like to thank each and every one of you who've been there with us along the way."

The binning of the magazines is one thing, but for Bauer to do away with the publications' websites is quite another. It explained the move as being due to the media habits of its readership having "continually moved towards mobile and social," whatever that may mean, making it sound like the brands may be reborn as a... couple of Snapchat channels? [FHM]


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