This can’t be happening, can it? There’s increasing speculation that year-over-year iPhone sales are set to fall for the first time ever. iPhone case manufacturer Jabil Circuit this week offered an unexpectedly low revenue forecast for the current quarter, and those paid to act like they’re in the know say Apple’s going through a bit of a rough patch.
Analysts at Bank of America, Raymond James, Baird Equity Research and Morgan Stanley have cut their estimates for iPhone shipments, with investment bank Needham saying it expects iPhone shipments to fall by as much as 5% to 220 million units in the fiscal year ending in September. Apple shares fell by 1.4% yesterday.
The company's said to be considering breaking with tradition and planning an early-2016 launch of a brand new model. That model’s said to be the iPhone 6C, a cheap (relatively) and colourful 4-inch version of the iPhone 6S. I'm sure iPhone 6S and iPhone 6S Plus price cuts could arrest the slump too. [Reuters]