Fitbit Gets Fancy With the New Blaze Fitness Tracker

By Darren Orf on at

Fitbits are arguably the best fitness trackers around. The best looking? Not so much. Now, there’s the Blaze, Fitbit’s fitness tracker for the more fashion-focused.

Simply put, a fitness tracker’s entire job is to, well, track your fitness. 24/7. All the time. That’s sleep, steps, workouts, you name it. If you keep having to take the thing off because it’s too ugly outside the gym—that’s a problem. Fitbit’s instead designed a wearable that’s basically a removable module that can pop in and out of an assortment of bands of different colours and materials, like elastomer (£19.99), leather (£59.99), or stainless steel (£89.99).

In the looks department, it’s size is most comparable to last year’s Fitbit Surge, with a big square watch face (that can also be customised). But the big missing feature on the Blaze compared to the Surge is onboard GPS, meaning you’re going to remain tethered to your phone but you also get a colour display. So, what is most important to you. You live your life.

Fitbit Gets Fancy With the New Blaze Fitness Tracker

The Blaze does come with a few nifty software features, the best one being its ability to automatically recognise your workout, so you don’t even have to designate whether you’re running, hiking, biking, or whatever. Neat!

Also, you’re getting about five days of battery life (even with a colour display!). Like all Fitbit devices, the Blaze will work with either iOS or Android.

The Blaze will be £159.99 in three different elastomer colours—black, plum, or blue. You can buy other options separately though price will depend on the material you choose. Fitbit Blaze is available for pre-order starting today.