Oculus Rift Price is So Much More Expensive in the UK

By Gerald Lynch on at

After an excruciatingly long wait, the consumer version of the Oculus Rift virtual reality headset is now up for pre-order. And it's probably a fair bit more expensive than you were expecting.

In the US, to pick up the Oculus Rift headset as a pre-order, you're going to have to part ways with $599, or roughly £410. That's not chump change by any measure, but us here in the UK are getting royally fleeced once again. To buy a Rift in the UK, you're looking at a £499 price tag. But hey, by now we're all used to the traditional British mark up right? *sigh*

Though the company would never be fully drawn into what the headset's final price would be, mastermind Palmer Luckey had previously stated it would be in the "ballpark" of $350 (£240). That's been well and truly missed, but you have to wonder how much the Rift kit's accessories have played a factor in the higher-than-expected pricing. All pre-orders include the headset, sensor, Oculus Remote, cables, Xbox One Controller, and the VR games EVE: Valkyrie, and Lucky's Tale. In the UK, an Xbox One controller alone will set you back almost £40, so perhaps Luckey's earlier estimations hadn't factored this extras in.

Still, when you consider the price of a gaming rig powerful enough to make the most out of Oculus, there's no arguing that it's going to be an expensive trip to those virtual worlds. [Oculus]


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