Samsung May Rush Through its Bendy Smartphone-Tablet-Phablet Monster This Year

By Aatif Sulleyman on at

Everyone knows Samsung’s been working on a foldable smartphone for some time, though fresh information suggests the company’s radical new creation could land before the year is out. With high-end smartphone sales in decline, the South Korean firm is feeling the pinch and HSBC analyst reckon it’ll react aggressively, with the earlier-than-expected release of its not-quite-finished product masterpiece. Here's what HSBC reportedly told Business Insider:

We think Samsung will likely introduce foldable OLED smartphones as early as 2H16, versus market expectations of 2017, as the company tries harder to regain market share. In our view, foldable OLED smartphones could transform Samsung’s smartphone business, with the potential to become a ‘killer’ feature in the premium smartphone space given that (1) a foldable OLED model would provide it with a high degree of product differentiation; (2) it gives users the best of both world’s – namely, a larger screen size in a smaller form factor; and (3) it could enable the company to capture market share in both the smartphone and tablet markets with a single product. The coming roll-out of foldable OLED smartphones also bodes well for growth across the entire OLED panel supply chain: from the panel makers to equipment makers to materials suppliers.

Somewhat unusually, though we all know what’s coming, Samsung’s done a good job of retaining its mysterious device’s mystery. Various reports have it down as either:

While we’re undoubtedly excited about the contraption hidden up Samsung’s sleeve, we sincerely hope the company doesn’t bring it to market before it’s ready. Last year’s Galaxy S6 Edge was good start -- a well-built mobile with a difference, though its curved screen was admittedly limited. Fingers crossed the next step isn’t ludicrously big. [Business Insider]

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