WhatsApp is Scrapping its Yearly Subscription Fee

By Jamie Condliffe on at

Newer users of WhatsApp can prepare to save a whole $1 every single year (that's about 65p), as it has been announced that the messaging service dropping its annual subscription fee.

Before this change, WhatsApp users who downloaded the app after 2013 (those who did so beforehand were charged upfront when obtaining the app) would get the the service free for a year. After that time, $1 was charged as an annual subscription. But Re/code reports from a conference in Munich, Germany, that it’s scrapping the fee. WhatsApp founder Jan Koum reportedly explained at the event that the charging system “really doesn’t work that well.”

WhatsApp apparently has no plans to introduce ads to recoup its lost dollar payments. Instead, it plans to find new ways to connect its users with businesses and organisations. So, you could use the app to speak to your bank, order a taxi, or find out about a flight delay, say.

If that sounds at all familiar, it’s because Facebook—which owns WhatsApp—is doing something very similar with its Messenger app.

WhatsApp will stop charging its subscription fees immediately. [Re/code]

Image by Jan Persiel under Creative Commons licence

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