HTC Promises the One M10 Will Battle the S7 and G5 in the Camera Stakes

By Aatif Sulleyman on at

As expected, HTC decided against launching its next flagship at MWC, which was instead dominated by the LG G5 and Samsung Galaxy S7 and S7 Edge. Those two handsets have impressed big time, with Samsung’s flashy duo praised for being beautiful and highly-refined, and LG receiving plaudits for taking a risk and doing something radically different.

All of that essentially increases the pressure on HTC, which has its work cut out if it wants to keep up with the big players in the smartphone game. CFO Chialin Chang this week came out fighting, saying, “We can confidently say that HTC will have a very, very compelling camera experience. We're making this comment after we've seen what's going on in the market.”

Them’s bold words, especially when you consider the company’s past problems with camera technology. The One M7 and One M8 failed to get people excited about UltraPixels, while last year’s M9 represented a step backwards, mainly in the design stakes, but the sub-par camera once again didn't help.

Early leaks suggest the company's back on track in the looks department with the One M10, but we'll need more than an attractive shell to get back on board with the One series. According to reports, it'll arrive at a London launch on April 11th, and hit the market a month later. The S7 meanwhile, goes on sale on March 11th. [Cnet]