If you want to really sell the idea of virtual reality to 72-year-old BBC Radio 4 presenter and grumpy old man John Humphrys, it appears the way to do it is is... umm... not take him to a virtual Kasabian gig.
Check out the video above to see a slightly confused Humphrys try out VR for the first time - perhaps a reminder to those of us who are a little more digitally savvy that selling the idea behind the technology to everyone else might be more difficult than we think.
Using a Samsung GearVR to go behind the scenes at a gig by the Leicester band at London's Brixton Academy, he seems to waver between being bewildered and unimpressed.
So will we see John at next year's Mobile World Congress? We'll have to wait and see.
The Twitter reaction to Humphrys' experimenting was also mixed.
"I felt it. It made me feel queasy." Good to hear John Humphrys getting the authentic VR experience #r4today
— Rowland Manthorpe (@rowlsmanthorpe) February 23, 2016
— Stanley (@StanleyIy_) February 23, 2016
I wish every morning could start with John Humphrys in a VR machine
— Lucy Hancock (@lucyannhancock) February 23, 2016
The video comes hot on the heels of the veteran newsman surprising listeners with his own grime rap, after hearing the music of Skepta.
— BBC Radio 4 Today (@BBCr4today) February 12, 2016