Tim Cook took to the stage to announce that the Apple Watch was getting a price cut, with entry prices now starting at $299. So, probably around £250 when it gets converted into British moneys.
Cook couldn't stop singing praises about the Apple Watch, referring to it as the best selling smartwatch in the world. He still wouldn't divulge any specific figures, sadly.
Tim also revealed that a number of new straps are on the way (Woz must be loving that). That means new colours, new leather bands, and a brand new band made from woven nylon.
For all of tonight's Apple keynote news, head over to our March event hub where we have rounded up everything that happened in one handy place.