Unfortunately, the geniuses at Apple have not found a way to add any meaningful updates to their overpriced wearable device. In a rather desperate attempt to gain some attention, the company (briefly) announced several new nylon watch bands (yay!) and a small reduction in price.
The Apple Watch now costs only $299 in the US (an equivalent UK discount was not mentioned), which is still a hefty price even for a smartwatch. Of course, Apple emphasises its luxury design and strength of its app market as reasons to choose the Apple Watch over any of its competitors.
Apple has sold more than 7 million units of the Apple Watch to date, which is significantly more than any other smartwatch on the planet. However, when you compare it to the 13 million iPhone 6S and 6S Plus that were sold in just three days, the Apple Watch has plenty of room to grow.
Whether or not the Apple Watch price cut helps helps sales remains to be seen — but we can tell you that it definitely doesn’t add any much-needed functionality to the Apple Watch. So if you’re looking for a good way to spend $300, our best advice would be to look in other places than the one-year-old Apple Watch.
For all of tonight's Apple keynote news, head over to our March event hub where we have rounded up everything that happened in one handy place.