Tim Cook kicked off this evening's iPhone SE launch with a passionate defence of privacy, and how the company plans to keep on protecting its customers' data.
"We built the iPhone for you, our customers, and we know it is a deeply personal device," he said. "For many of us, the iPhone is an extension of ourselves. We need to decide, as a nation, how much power the governement should have over our data and our privacy."
"I’ve been humbled and deeply grateful for the outpouring of support we’ve received from Americans across the country. We did not expect to be in this position — at odds with our own government. We have a responsibility to protect your data… We owe it to our customers and we owe it to our country. This is an issue that impacts all of us and we will not shrink from this responsibility."
I know what you're thinking. Cheers Tim, it's not just been Americans sticking up for you. We're right behind encryption too, you know.
Honestly though, it was an excellent little speech, and calmly-delivered too. Back off, government spy people.
For all of tonight's Apple keynote news, head over to our March event hub where we have rounded up everything that happened in one handy place.