Watch Out, People Are About to Get Unreasonably Upset About the Order of Their Instagram Feeds

By Sophie Kleeman on at

In a move that should surprise exactly no one, Instagram is testing an algorithm-based newsfeed to its users, similar to what you see on Facebook. And according to a blog post from the company—it’s the plan to force this chance on everyone in the long run.

The New York Times was the first to report that the photo-sharing service will soon start testing out a newsfeed that will rely not on chronology, but rather on a curated stream of content, which means might soon be seeing breakfast posts at dinnertime and vice versa. In the blog post today, the company claimed that the average user misses 70 per cent of posts, which means of course that you are missing a lot of stuff you would want to see.

It’s similar to the approaches taken by Facebook and Twitter, the latter of which recently introduced a featured called “while you were away,” which displays content that a user may have missed while they were off doing other things.

The Times posits that it’s a way of connecting with its users: “Based on your history of interaction with that friend, Instagram knows you probably would not want to miss that picture,” the outlet wrote.

Facebook has also gone this route, which didn’t exactly yield positive results initially: users were up in arms, and pretty much everyone dedicated at least a post or two to bitching about the change. Earlier this year, Twitter also introduced an element of algorithmic curation.

In the end everyone gets used to everything.

[The New York Times]