Well, this is a bit awkward. Previous rumours that BlackBerry was considering abandoning hardware making altogether -- or abandon having a company put its logo on things, at least -- would appear to be a bit wrong. Very wrong, in fact, as the company's CEO has said him and his people have a pair of mid-range Android devices on the way.
It comes from the very top, with CEO John Chen telling The National about his company's middle-term future plans. Two models, one with a physical keyboard and one with just a touchscreen, were mentioned by Chen, who admitted that the company's Priv was too posh and expensive a device for the mass market, given BlackBerry's somewhat diminished reputation. Hence two models coming in at around the $400 (£280) mark to try to convince business users that not everyone needs a current year iPhone to look hot around the teleconference table.
There's an element of this being a final shot at it from Chen, who finished with: "Since I started at the company I’ve been saying I’ll make the handset business profitable. If I can’t make it profitable because the market won’t let me, then I’ll get out of the handset business," suggesting that if this new mid-range attack fails it's an app-only future for BB. [The National via Ars]