It's dabbled in a handful of VR experiments before now, but that doesn't mean Netflix will be throwing down the cash for native VR content. Daredevil, Orange is the New Black and the streaming service's other originals will stay firmly placed in THIS reality, after Netflix CEO Reed Hastings moved to squash rumours the company would be developing its own virtual reality shows.
Speaking to Mashable, Hastings confirmed that the company would not be working on virtual reality movies or TV shows just yet, despite producing a VR living room within which to watch films with the Oculus Rift.
"We're really focused on movies and TV shows and doing more of those, which you can watch in a virtual reality headset if you want to," he said, "but we think most people will watch Netflix on a smartphone or a smart TV."
That's not to say Netflix isn't pushing new technologies in your living room. The streaming giant is said to be investing heavily in improving its 4K proposition, which also includes ramping up the number of titles that will support HDR video – the technology that improves the depiction of light sources in a scene, making for a more realistic image overall. [Mashable]