The new BBC version of Top Gear fronted by reformed banter originator Chris Evans is assured global exposure from the off, thanks to a deal being struck between the BBC and Netflix to show the series on the global streaming service.
Netflix confirmed the news in an interview its content boss Ted Sarandos gave to Buzzfeed, where he said he also received a pitch from Clarkson, May and Hammond to feature their non-BBC cars thing. Sarandos bailed due to the price, though, saying: "They bid themselves out to many people and to the highest price, like most creators do. It’s a natural process and Amazon paid the highest price."
As to how global the reach of New BBC Top Gear will be, Sarandos says it may not, contractually, be allowed to appear in every country, but it should hit most. He explained: "...there are pockets of output deals that block all of those things, so we can only control worldwide on things that we can control outright, or things that we take on very early in their life," adding that new Top Gear will be a "multi-territory" offering when it hits Netflix at least, allowing the maximum number of people to be offended. [Buzzfeed]