Samsung's got a new box for the shop shelves and that nice little wooden unit you've got your telly on -- the UBD-K8500.
Advanced analysis of the model number should tell you all you need to know. The U is for Ultra, the BD for Blu-ray discs, the K is for... anyway. Samsung says your burgeoning collection of perhaps as many as one 4K UHD Blu-ray discs will play on the machine, with the maker comparing it to the streaming experience and saying it does away with the "buffering" of online UHD content. Which is true but not really the same.
The bad news for you early morning of launch day adopters is the RRP of £429.99. The good news for Samsung is it's being stocked by Currys.
Robert King, Samsung's UK consumer business boss, said of the new rectangle: "At Samsung, we’re committed to developing technology that creates the best possible entertainment experience. With the launch of our first UHD Blu-Ray player, users can enjoy a wide range of movies and shows in outstanding quality, sharp resolution and brilliant colour, without WiFi bandwidth restrictions."